Flawless Beauty Choices for Personal Design Our Planet Our Community Continuous Improvement Continuous Improvement KAIZEN is a philosophy of ongoing improvement that GINGER has incorporated into its business structure. GINGER provides its employees with a series of KAIZEN events to increase the satisfaction of customers' experiences. These events focus on areas such as specific product lines, large production lines, and operating issues. Most recently, GINGER has conducted a KAIZEN event that focused on resolving customer issues within one call — which resulted in a “One Call Does It All” initiative. By concentrating on one area of operations the KAIZEN team participants were able to identify the procedures in need of improvement or change and institute the necessary new course of action. The result is a standardized system to help customer service representative handle three issues in one call.