GINGER Gives Its Website An Exciting Makeover
10/3/2011
Santa Ana, CA –October 2011 – The newly redesigned GINGER website www.gingerco.com made its debut today with more information and greater access for users. The site is designed to accommodate consumers as well as designers who are looking for products to add flair to the bathroom.
Some of the site's new features include:
- Enhanced product Specification Sheets
- Large color product images
- Showroom consultant resource sections for the latest news, new products, and promotions
- Dedicated parts section to help in identifying common replacement parts
- An expanded list of product features
- Architectural drawings for use by design and building professionals
“GINGER is excited to launch this new site which reflects the fresh perspective of the new GINGER products that are launching in 2011 and 2012. The new GINGER website embodies our brand definition: Luxury for Your Lifestyle,” states Jonathan Wood, Vice President of Sales and Marketing. “In addition to presenting a new appearance, the site is filled with meaningful information to serve our customers, bath designers and our network of showroom consultants selling GINGER products nationwide.” Visitors will find an enhanced “Where to Buy” tool and user-friendly navigation to access information.
The site's “Design Center” has been created to serve the needs of designers. The resources provided in the section include design ideas using GINGER products and articles on design trends, designing for special market segments, and eco concerns.
For showroom consultants the website is intended to be a sales tool and a resource that provides information on new products, samples of the latest advertising campaigns, PDF's of brochures and catalogs, and a photo gallery of products in home settings. Tools for making complementary product sales have been incorporated into the site with references to other product pages and links to related products.
GINGER sells solid brass fixtures and bath accessories in a wide array of finishes. Brasstech, Inc. in Santa Ana, California is the manufacturer of GINGER products (along with the Newport Brass brand.) Brasstech, Inc. is a business unit of Masco Corporation (NYSE: MAS) headquartered in Taylor, Michigan. Masco Corporation is one of the world's leading manufacturers of home improvement and building products, as well as a leading provider of services that include the installation of insulation and other building products.
For additional information regarding the new website and exciting new products, please call 949.417.5207 or visit www.Gingerco.com. Visit www.Brasstech.com and www.NewportBrass.com for more product ideas.
Media Contacts:
Kristen Cooper, Kristen Cooper Public Relations (310) 717-0521 kristen@kristencooper.com
Amber Ashley, BRASSTECH Marketing Communications (949) 417-5207 aashley@brasstech.com